November 30, 2021

Meta (Facebook) is scooping up upcoming VR companies in order to cement its dominance

Big Tech is once again scooping upward future competition

While lawmakers are working on building an antitrust situation against Facebook for its previously acquisitions of platforms like Instagram, Facebook in the present day is rapidly scooping upward many smaller companies within a bid to cement the dominance in a new underdeveloped world of VR.

Meta (previously Facebook), in an effort to become relevant in the fitness industry,   has acquired Inside , the company behind subscription-based fitness app Supernatural. The app was already available on Oculus Quest, which might soon end up being called Meta Quest.

Supernatural was main subscription fitness apps upon Oculus Quest, a virtuelle wirklichkeit headset made by Oculus, which is owned by Facebook (Meta). The VR fitness app provides instructions to customers using avatars and motion-tracked workout movements, including boxing.

Supernatural enables users connect their Apple Watches, allowing them to track heart rate in real-time. The support for smartwatches during VR-based workouts might just be the thing that separates Facebook’s Oculus Quest in the competition in the fitness sector. The company already has a comparable app Oculus Move, however it does not support smartwatches.

“ Our collaboration with Meta means we will have more resources to increase and bring you even more songs, more creative ways to workout, more features and more interpersonal experiences for VR, ” Within CEO Chris Milk said in a statement Fri.

“ With each other we will also explore ways we can enhance future equipment to support VR fitness apps, encouraging other developers to create new fitness experiences to VR. We believe health and fitness will be a massive success in VR where multiple third-party fitness apps can succeed, ” Meta’s VP associated with Play Jason Rubin stated in a statement.

Facebook’s intense move of scooping upward small players (in exactly what some would say is a big to nip forthcoming competition in the bud) is one that is largely overlooked simply by lawmakers who say they’re interested in antitrust action,   and yet is an significantly common phenomenon.

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