Spotify Won’t Renew Podcast Cope with the Obamas

Streaming huge turns tables after washed out artists rage-quit platform

Following a handful of D-grade, washed-out performers recently quit Spotify more than their virtue signaling “ protests” of Joe Rogan, Spotify has turned the particular table and has refused in order to renew the contract for the Barack and Michelle Obama podcast after it expires this year.

According to  Bloomberg , the former first family’s production company, Higher Ground, defintely won’t be signing a new deal with the audio platform, and is rather talking to other distributors about a deal “ worth tens of millions of dollars, among the most-lucrative in the podcasting business. ”

However , while a fast glance at the  Bloomberg story  would leave one with the impression that the choice to depart Spotify – best known for hosting the Joe Rogan podcast – was the Obamas’ (yes, it may come as a surprise to a lot of, but they too have a podcast), just a few lines lower we read that Higher Ground – the production company – is within the middle of negotiations with various potential partners, including Amazon’s Audible and iHeartMedia – and has also spoken in order to Spotify, “ but the Swedish streaming giant declined to make an offer, according to three resources familiar with the discussions. ”

In addition to solely monetary considerations, Higher Ground – which is certainly not a reference to the Obamas’ Martha’s Vineyard  beachfront mansion    which stands to promptly be submerged under several hundred feet of water when the polar ice caps melt in a few years based on the, well, Obamas – is usually seeking a deal that will enable it to produce several shows and release them on multiple platforms at the same time.   This, according to Bloomberg, is one reason why someone like Spotify has told the Obamas to take a hike – a widely released display will end up on their service in any case.

Meanwhile, the Obamas are each willing to commit to appearing in an eight-episode program, which for some bidders isn’t enough of a commitment to justify a offer comparable to those for shows like “ SmartLess, ” “ Call Her Daddy” and “ My Favorite Murder. ” Those shows appear weekly, or with a rate of recurrence to close to that, whilst Higher Ground’s programs offering the Obamas have been restricted series.

Higher Ground previously struck a handle Spotify in 2019 – when the Obamas planned their post-presidency media business – and released podcasts such as “ The Michelle Obama Podcast” and the Barack Obama-Bruce Springsteen program “ Renegades: Born in the USA. ” These types of podcasts debuted exclusively upon Spotify, and only went survive other services months afterwards. That exclusivity is why Spotify paid Higher Ground, but the creation company found that being tied to one service restricted the audience for its displays (not to mention the money), and has led to clashes during the course of their partnership.

The two parties also have disagreed about how much of the company’s output would include the former president and first woman. Spotify wanted more shows featuring two of the most highly successful people in the world, while Higher Ground hoped to use their deal to get a platform for a range of sounds. Higher Ground has pitched Spotify dozens of shows, but produced five. The company released “ The Big Hit Show, ” one of its only programs that will didn’t feature an Obama, in January. Sources familiar with their particular current deal said a lot more Spotify programming will be launched through the fall.

Spotify has invested hundreds of millions of dollars to operate exclusively with some of the most well-known podcasters, including Joe Rogan, Bill Simmons and Alex Cooper of “ Contact Her Daddy. ” The organization did so hoping to cash in on their star power to create its app’s reach, while recouping the costs through ad sales. It has had much less success doing deals with mainstream celebrities and Oscar-nominated filmmakers that had no experience making podcasts.

As Bloomberg adds, Spotify’s investments encouraged Amazon plus SiriusXM to spend hundreds of millions associated with dollars on their own exclusive offers, and the Obamas are hoping to capitalize on what has been a frothy market, but with Spotify from the bidding, however , the list associated with potential homes for the Obamas has shrunk by one or more.

It was ambiguous how much Spotify paid the Obamas for their handful of podcasted appearances, but whatever it was it clearly did not warrant the investment. It was furthermore not clear if Neil Young threatened to return to Spotify unless the company struck a deal with the former first household.

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