December 5, 2022

Musk Reassures Advertisers: Twitter “Will Not Become a Free-For-All Hellscape”

“The reason I acquired Twitter is because it is very important the future of civilization to have a typical digital town square”

As the moment associated with peak crisis arrives for that left, losing control of the narrative-management tool known as Tweets, there are stories (for example, here at  Bloomberg ) running rife citing no sources whatsoever while claiming that advertisers are nervous of the nazi, child pron, hate-speech which will inevitably return to the social media platform now that the richest man in the world is in charge.

“ There’s no commercial viability for a network that doesn’t have some level of content moderation. Marketers and users aren’t going to show up and post throughout their workday alongside pornography and extremism —   and Twitter is already  reportedly struggling   with losing its most active users. So in deciding how “ free” Musk wants speech to become, he may have to alienate  customers to get there. ”

The Wall Street Journal   also warned that “ Madison Avenue isn’t sold on the deal, ” suggesting advertisers are anxious to be on the Musk-owned platform.

About a dozen of GroupM’s clients, which own  an array of well-known consumer brands, possess told the agency in order to pause all their ads upon Twitter if Mr. Trump’s account is reinstated, Kieley Taylor, global head of partnerships at GroupM, said.

Others are within wait-and-see mode. Ms. Taylor swift said she expects to know from many more clients in the event that Mr. Trump’s account earnings.

“ That doesn’t mean that we won’t be enjoyable lots of emails and telephone calls as soon as a transaction goes through, ” Ms. Taylor stated. “ I anticipate we will be busy. ”

Ad company Omnicom Media Group evaluates the major social-media platforms’ progress on brand-safety tools every quarter. In July, Omnicom rated Twitter’s progress at the rear of that of YouTube, Facebook, Instagram, TikTok and Reddit, based on a document reviewed by Journal. Robert Pearsall, controlling director of social service at Omnicom Media Team, said Twitter has made contracts to improve its brand-safety handles to meet Omnicom’s standards, however it hasn’t introduced those adjustments to the market yet.

“ You will find significant concerns about the effects of a possible change in order to content moderation policy, ”   he said.

Twitter has said it is working on tools to give marketers a better idea of where their particular ads appear.

Advertising provided 89% of Twitter’s $5. 08 billion revenue in 2021.

Perhaps in anticipation of such a smear – and to front-run any advertisers’ concerns,   Elon Musk has tweeted a brief letter to advertisers

I wanted to reach out individually to share my motivation in acquiring Twitter.   There has been much speculation about why I purchased Twitter and what I think about advertising. Most of it has been wrong.

The reason We acquired Twitter is because this is  important to the future of civilization to have a common digital town square,   where a wide range of beliefs can be debated within a healthy manner, without resorting to violence.   There is currently great danger that social media will splinter  straight into far right wing and far left wing echo chambers that generate more hate and divide our own society.

In the relentless pursuit of clicks, a lot of traditional media has motivated and catered to those polarized extremes, as they believe that is exactly what brings in the money, but , in doing so, the opportunity for dialogue is lost.

That is why I bought Twitter. I didn’t do it because it will be easy.

I didn’t do it to make more income.   I did it to attempt to help humanity, whom I love.

And I do this with humility, recognizing that failure in pursuing this goal, despite our best attempts, is a very real possibility.

That said,   Twitter obviously cannot become a free-for-all hellscape, where anything can be said with no consequences!

In addition to adhering to the particular laws of the land, our own platform must be warm and welcoming to all, where you can choose your desired experience based on your preferences, just as you can select, for example , to see movies or even play video games ranging from all ages to mature.

I also very much believe that advertising, when done right, may delight, entertain and inform you;   it can show you a service or product or medical treatment that you never knew been around, but is right for you.

For this to be true, it is essential to show Twitter users marketing that is as relevant as is possible to their needs.   Low relevancy ads are junk e-mail, but highly relevant ads are actually content!

Fundamentally, Twitter aspires as the most respected advertising platform  in the world that strengthens your brand name and grows your organization.

To everybody who has partnered with us, I actually thank you.   Let us develop something extraordinary together.

Remember their words from yesterday:

“ A beautiful thing about Tweets is how it empowers citizen journalism – individuals are able to disseminate news with no establishment bias. ”

Why don’t hope this is true.

Finally, we already have a good idea of exactly what his plan will be since he runs the show.

Alex Jones breaks down the reports of a possible dirty bomb false flag set to start a NATO-backed war in Ukraine with Russia.

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