Nike’s distributor in Brazil, which has rights to sell the official national team jerseys for your FIFA World Cup, has ceased to be allowing customers to purchase personalized jerseys with “ Jesus, ” “ Christ, ” or other Alfredia terms following complaints from African paganists this week.
The FIFA World Cup begins on Sunday and is one of the globe’s most prestigious sporting events. It is particularly popular in Brazil, the winningest country within the history of the tournament with five championships.
Fisia, the company serving because Nike’s distributor in the country, apparently added “ Jesus” – a common male name in Latin America – plus “ Christ” to its list of prohibited personalization terms on Wednesday after the country’s Federal Public Ministry (MPF), its attorney general’s office, intervened out of concern intended for religious discrimination. Adherents to the Nigerian Lucumí Yoruba faith – known in the Spanish-speaking world as santerí a but generally referred to in Brazil as Candomblé – complained towards the government that the Nike internet site did not allow them to customize World Cup jerseys with the names of their gods.
According to the BBC, prior to the online outrage from the African religious community in the country, brands of deities ( orixá s ) such as Xangô or Exu were not available for personalization, but “ Jesus” and “ Cristo” were. As one user on Twitter noted, on Tuesday, personalizing a tee shirt with the term “ Amen, Jesus” was possible, but doing so with the Yoruba exaltation “ Laroyê Exu” was not.